Privacy Policy

Effective Date: October 16, 2025. This Privacy Policy describes how Midwest Home Innovations(referred to as "we," "us," or "our") collects, uses, and discloses your personal information when you interact with us through our website, social media, and advertising efforts, specifically our Facebook Lead Generation Ads.

1. Information We CollectWe only collect information that is necessary to provide you with a product quote or service estimate. This information is provided directly by you through our online forms (including Facebook Lead Ads) or over the phone.The types of Personal Data we collect include:Contact Information: Your full name, email address, and phone number.Location Data: Your residential street address, city, and zip code (required for us to provide an accurate on-site quote).Service Information: Details you provide about your project (e.g., number of windows, type of service needed, project timeline).

2. How and Why We Use Your InformationWe use the information we collect for the following specific purposes (the "Purpose"):Purpose of UseLegal Basis/RationaleProvide Quotes & EstimatesTo fulfill your direct request for an estimate for window replacement or installation services.Contact YouTo schedule an on-site consultation via phone, text message, or email.Marketing & Follow-upTo send you information about our current sales, new products, and services, only if you provide consent.Business OperationsTo improve our services, track the performance of our advertising campaigns, and comply with legal requirements.

3. Disclosure and Sharing of Your InformationWe do not sell your personal data. We only share your information with trusted third parties who are necessary to run our business and fulfill the Purpose:Internal Team: Your data is shared only with the employees or contractors of [Your Company Name] who need the information to schedule your appointment, prepare a quote, or perform the installation work.Third-Party Service Providers: We may use external services for:CRM/Lead Management: Storing and managing your contact details (e.g., [Name Your CRM, e.g., HubSpot, Salesforce, or LeadConnector]).Marketing & Analytics: Using tools like the Meta Pixel (Facebook) and Google Analytics to track ad performance and understand website traffic.Legal Compliance: We may disclose your information if required to do so by law, in connection with any legal proceedings, or to protect our rights.

4. Data Collection via Facebook Lead Ads and Tracking PixelsWhen you submit a form through a Facebook Lead Ad, you are providing your data directly to us, and Facebook only stores your data temporarily.We use the Meta Pixel on our website, which is a piece of code that allows us to track conversions from Facebook ads, optimize ads, and build audiences for future advertising (like showing you a follow-up ad).Opt-Out: You can control the data Meta uses for advertising by adjusting your settings within your Facebook account. You can also clear your browser's cookies to remove tracking data.

5. Your Rights and How to Contact UsYou have the right to access, update, or request the deletion of the personal information we hold about you.To Exercise Your Rights: Please contact us using the information below. We will respond to your request within a reasonable timeframe (typically 30 days).Opting Out of Marketing: If you wish to stop receiving marketing emails or text messages from us, you can follow the unsubscribe instructions in the email/message or contact us directly.

6. Contact Information If you have any questions or concerns about this Privacy Policy or our data practices, please use the contact us page or form on our website.